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Form friction demo
This demo shows two identical forms side-by-side. The left form (high friction) lacks real-time validation and clear guidance, causing users to make multiple submission attempts. The right form (low friction) provides instant feedback and helpful hints, allowing smooth completion on the first try. Watch how form design impacts user experience and completion time.
Optimized form
Completion feedback
Bad form time: 0.0s
Good form time: 0.0s
Error count (bad / good): 0 / 0
Calculate your ROI potential
You just experienced the difference firsthand. Now calculate the financial impact of optimizing your forms.
Your current metrics
Enter your current business metrics to calculate potential improvements.
Typical CRO improvements range from 10-30%
Your ROI potential after CRO improvements
Watch how 15% CRO improvements flow through your entire conversion funnel
Monthly Visitors
0
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No change
Leads Generated
0
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Sales Qualified
0
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Gross Monthly Revenue
$0
$0
+$0 more
Gross Monthly Profit
$0
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Gross Yearly Impact
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+$0 more per year
$2995/mo
✓ CRO audit & action plan
✓ All CRO tools are included
✓ A/B and multivariate testing
✓ Ongoing funnel optimizations
✓ Clear reporting and monthly strategy calls
✓ No contracts, no hidden fees. Pause or cancel anytime.
Limited spots!
What the data says about form friction
Form friction causes massive user abandonment and lost revenue. Research shows that 67% of users abandon forms due to frustration, with poor validation being the #1 cause of form abandonment.
Form abandonment crisis
81% of users have abandoned a form due to poor design. Of these, 27% abandon immediately after the first error, and 54% leave after encountering 2-3 validation failures without clear guidance.
Frustration triggers
92% of users report frustration with unclear error messages. Forms without real-time validation cause 47% more user frustration and 35% higher bounce rates.
Email validation abandonment
43% of users abandon B2B forms when their personal email is rejected without explanation. Clear work email requirements reduce abandonment by 38%.
Phone format frustration
International users abandon forms 56% more often when phone formatting isn't clear. Missing format hints cause 71% of phone validation failures.
Multiple attempt abandonment
After 1 failed submission: 29% abandon. After 2 failures: 67% abandon. After 3+ attempts: 89% of users give up completely and never return.
Time-based abandonment
Users abandon forms after 120 seconds on average. Each additional 30 seconds increases abandonment by 11%. Poor validation adds 2-3 minutes to completion time.
Mobile frustration rates
Mobile users are 2.3x more likely to abandon forms with validation issues. 78% of mobile users won't retry a form that failed once without clear guidance.
Lost revenue impact
High-friction forms lose 40-70% of potential conversions to abandonment. A typical B2B site loses $50,000-200,000 annually from form friction alone.
Key takeaway
Form friction isn't just a UX problem—it's a business crisis. Every frustrated user who abandons represents lost revenue that could be prevented with proper validation design.